Corporate Mission: Empowering education with technology to make teaching and learning simpler and more enjoyable.
Corporate Vision: Accompanying every generation in comfortable learning.
Core Values: Professionalism, Responsibility, Pragmatism, Progress.
Corporate Purpose: Creating value for society, setting an example in the industry, and providing opportunities for employees.
Corporate Positioning: Provider of solutions to the education industry with the "Donview" brand at its core.
Management Philosophy: Fairness, openness, co-creation, and sharing.
Employment Standards: Loyalty, Capability, Development.